Since Richard Miller opened it thirty years ago, Fineline Printing of Indianapolis, IN has grown to fill a 56,000 square foot facility with over 60 employees and the latest printing equipment. Today Fineline offers a variety of services including print-on-demand, online ordering, digital asset management, variable-data printing, large-format printing, and fulfillment. They also serve a variety of markets including nonprofits, colleges and universities, hospitals and clinics, financial and insurance businesses, manufacturers, sororities and fraternities, and associations.
Since Fineline won an award for best in category in the 2011 web2awards, we asked them a few questions about the importance of their website to the growth of their business.
What role does your website play in your business?
Our website has many roles. It informs prospective customers and employees about what we do and what makes us different. It provides a channel to get information from us, to funnel quotation requests, and submit files via our FTP. It also allows us to rank high on search engines, when people search terms that relate to what Fineline does. It allows us to showcase job openings and solicit resumes. It informs the media and other community organizations about what we do and how we give back.
What resources or content are available on your website?
There are many resources on our site. We have information (both web pages and PDFs) on all of our products and services; an online promotional and apparel store; links to outside resources like postal services and forms; our equipment list; file preparation guidelines; news releases; e-newsletter archives; digital versions of our magazine and its archives; customer testimonials; a customer feedback portal; all of our current certifications that showcase our MBE, quality, and green qualifications; job postings; and some of our core policies.
How do you gauge your website’s effectiveness?
We base the effectiveness of our website on the volume and resulting success of quote requests and other inquires; visit volume, visit length, etc.; and feedback from our employees, customers, and prospective employees.
To visit Fineline Printing on the web, go to http://finelink.com.