Printing's Best Blogs - Cross Media

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Latest Cross Media from Printing's Best Blogs (May 20, 2013)
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ISIS Papyrus Takes an Adaptive Approach to Customer Communications Management

Sun, 05/19/2013 - 5:32am
Freeing business users from restrictive and costly IT procedures when developing, updating or executing document processes is a major driver in enterprise Customer Communication Management (CCM) investments. Today, enterprises need to have the...
Categories: Business & Marketing Focused Blogs

Connectivity and ‘Smart’ – Most Interesting Camera Features

Fri, 05/17/2013 - 11:35am
Just because the camera phone – you know those handy cameras on feature phones and smartphones – has become the everyday camera for many people doesn’t mean it’s all doom and gloom for traditional cameras. In the most recent InfoTrends...
Categories: Business & Marketing Focused Blogs

Search Marketing: 3 common mistakes marketers make using Google Adwords

Fri, 05/17/2013 - 5:41am
A highly effective paid search campaign using Google Adwords starts with knowing the basics first. So read further to learn three common mistakes marketers make with Google Adwords and how you can avoid them.
Categories: Business & Marketing Focused Blogs

Publishers Use Special Sections to Drive More Revenue

Fri, 05/17/2013 - 5:39am
Special sections can add significant revenue for publishers. When done well, they improve readership and appeal to new advertisers. They can also have a major impact on year-end profits. But building great special sections requires more than just...
Categories: Business & Marketing Focused Blogs

Excuses to Send Direct Mail Postcards in June

Thu, 05/16/2013 - 11:50am
One of the challenges to making the most out of your postcard marketing plan is to keep things fresh and interesting. Every month provides unique opportunities to spin what’s going on in the real world to your direct mail advantage. June is...
Categories: Business & Marketing Focused Blogs

10 Ways to Improve your Sales Efficiency

Thu, 05/16/2013 - 5:46am
There’s a good chance that prior to 2007 and 2008, you didn’t have to spend too much time pulling hairs over your sales process and strategy, but since then, your sales process has been more difficult to manage. The fact is that most sales...
Categories: Business & Marketing Focused Blogs

If it’s the Government’s Data, it’s your Data, too

Wed, 05/15/2013 - 11:55am
Just last week, President Obama signed an executive order to release an “open data policy” declaring data gathered by the government is a national asset and should be easily accessible by the public. The press release cited several examples of...
Categories: Business & Marketing Focused Blogs

Photo Boom Time: Challenges and Opportunities

Wed, 05/15/2013 - 5:31am
Yesterday Nokia launched the Lumia 925 at a high profile event in London. The Lumia 925 joins a long line of venerable smartphones. The Lumia 925 features an 8.7MP camera and a 6 element lens. With this phone Nokia attempts to cement its position...
Categories: Business & Marketing Focused Blogs

Quick Tip Tuesday: May 14 – Real Estate Marketing

Tue, 05/14/2013 - 11:52am
Today’s quick tip is real estate focused, but can certainly apply to any small business. It comes to us courtesy of Gary Keller’s book, The Millionaire Real Estate Agent. “Top agents keep direct mail advertising in perspective....
Categories: Business & Marketing Focused Blogs

Marketing to Target Multi-Screen Consumers

Tue, 05/14/2013 - 11:44am
Most consumers today don’t limit themselves to a single device to check out deals, compare competing offers and get reviews from family and friends. They use a combination of phones, tablets, computers and TVs to consume and share digital...
Categories: Business & Marketing Focused Blogs

3 Steps to Avoid a $1.5M HIPAA Violation

Tue, 05/14/2013 - 11:33am
New HIPAA compliance requirements for healthcare IT vendors could result in $1.5 million in security violations if vendors do not sign a Business Associate Agreement (BAA) with customers. Effective March 26, 2013, the HIPAA Omnibus Rule governing...
Categories: Business & Marketing Focused Blogs

Competitive Analysis: Stepping outside the industry and ahead of the competition

Tue, 05/14/2013 - 5:41am
Far too often, marketers become so ingrained within their own industry they fail to look elsewhere for valuable insights. Read further to learn more about how a cross-industry competitive analysis can help you understand what your competitors are...
Categories: Business & Marketing Focused Blogs

Direct Marketing: Get Relevant, Get Results – Part I

Mon, 05/13/2013 - 11:50am
The Direct Marketing Association states the response rate of direct mail is more than 30x higher than that of email. You understand the benefits of direct marketing, but actually doing it – and doing it well – now that’s a completely...
Categories: Business & Marketing Focused Blogs
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