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Updated: 1 year 32 weeks ago

Playjam Adds Disney Games

Wed, 11/14/2012 - 10:27am
PlayJam will launch Disney game bundles, via its games network on smart TVs.
Categories: Marketing Metrics

Is There A Prime Time For Mobile Shopping?

Wed, 11/14/2012 - 9:15am
One of the more recent behavioral phenomena to emerge as a consistent pattern in a specific time span: mobile shopping.
Categories: Marketing Metrics

AOL Partners With Kaltura, Extends Video Reach

Wed, 11/14/2012 - 9:15am
The AOL On Network on Wednesday is expected to announce a partnership with online video platform Kaltura. The deal makes around 420,000 premium videos within the AOL On Network accessible from Kaltura's open-source video platform.
Categories: Marketing Metrics

Could Advertising Pay For Your Child's College Education?

Wed, 11/14/2012 - 9:15am
Bringing higher education to the masses also comes paradigm-shifting challenges. It has the potential of redefining the value of a "campus education" and to disrupt the traditional business model.
Categories: Marketing Metrics

Spotify Debuts Chevy-Sponsored 'Emerge' App

Wed, 11/14/2012 - 8:30am
Spotify is launching its first in-house-created app to help users discover new music based on trending data like social buzz, playlists and what people are listening to and sharing. Chevy is on board as launch partner for the new Emerge app.
Categories: Marketing Metrics

Zynga Names New CFO, COO

Tue, 11/13/2012 - 7:04pm
Mark Vranesh, chief accounting officer, was promoted to Zynga CFO. David Ko, previously Zynga's mobile chief, was named chief operating officer.
Categories: Marketing Metrics

20% Of Web Users Notice Behavioral-Advertising Icons

Tue, 11/13/2012 - 6:43pm
Only one in five Web users say they notice the "AdChoices" icon, which is aimed at telling consumers about online behavioral advertising, according to research unveiled today by the University of Pennsylvania's Joe Turow.
Categories: Marketing Metrics

Clarification: Analyst Downgrades Agencies' Earnings Outlook, Not Their Stock Values

Tue, 11/13/2012 - 6:02pm

The term “downgrade” in the headline of a story (“Sandy Ripples Into Digital, Wall Street Downgrades Sapient, LBi Due To Superstorm”) referred to an analyst report downgrading the earnings outlooks for those agencies, not their stock value.

Categories: Marketing Metrics

Tablets Help People With Vision Loss Read

Tue, 11/13/2012 - 5:34pm
New research shows that in addition to being generally nifty, tablet computers make it easier for people with moderate vision loss to read, thanks to displays that are clearer and brighter than print on paper.
Categories: Marketing Metrics

DataSift Raises $15 Million

Tue, 11/13/2012 - 5:25pm
Social data platform DataSift on Tuesday announced raising $15 million in a Series B funding led by Scale Venture Partners and including Northgate Capital and Daher Capital.
Categories: Marketing Metrics

Romney Losing Facebook Friends

Tue, 11/13/2012 - 5:06pm
According to CNN, Mitt Romney has been hemorrhaging Facebook friends.
Categories: Marketing Metrics

Google Ramps Up Shopping Tools

Tue, 11/13/2012 - 4:04pm
Google just announced the addition of Shortlists to Google Shopping, allowing consumers to bookmark and then compare product features on Google Shopping and other sites across the Web before making a purchase.
Categories: Marketing Metrics

Toys "R" Us Upgrades Apps For Holiday Season

Tue, 11/13/2012 - 12:16pm
Gearing up for the holiday shopping season, Toys "R" Us has launched revamped mobile apps and mobile sites that add features for ordering and shipping, as well as scanning products in-store. The rollout includes updated Toys "R" Us and Babies "R" Us apps for iOS and Android and a new tablet-optimized site.
Categories: Marketing Metrics

Mobile Video Tops Web, TV In Ad Results

Tue, 11/13/2012 - 10:00am
An AdColony, Nielsen study found that consumers exposed to mobile video ads had significantly higher brand awareness, favorability and purchase interest.
Categories: Marketing Metrics

Google: 'Not Provided' Keyword 40% Of Referring Traffic, Marketers May Rejigger Metrics

Tue, 11/13/2012 - 10:00am
The term "not provided" found in marketing analysis reports now accounts for nearly 40% of referring traffic data from organic search, up 171% since Google introduced the policy one year ago, per a new study. Some believe it will spur the use of ad retargeting and social media.
Categories: Marketing Metrics

Revenge Of The Brick

Tue, 11/13/2012 - 10:00am
Testing a swanky new Audi S5 convertible in a showroom using the interactive kiosks was eye-opening. Bricks-and-mortar stores were not dead, but alive and kicking.
Categories: Marketing Metrics

MoPub: Android Ad Prices See 26% Rise

Tue, 11/13/2012 - 10:00am
New data from mobile ad exchange Mobile today shows that iOS advertising still gets top dollar, but that Android saw gains in pricing in the third quarter. From July to September, eCPMs for impressions on Android phones rose 26%
Categories: Marketing Metrics

Nielsen: TV Usage Of 'TV' Continues To Erode, Mobile Is Fastest-Growing Segment

Tue, 11/13/2012 - 10:00am
The amount of time Americans spend watching "TV" via a traditional television set continues to decline, according to the latest edition of Nielsen's quarterly Cross Platform Report. While television remains the overwhelming means most people use to watch "television," usage of the medium declined 1.7% over the past year, according to the second-quarter 2012 report. While still minuscule in total time spent watching TV, mobile phones were the fastest-growing means of watching television over the past year. All other sources were either flat (the Internet) or declined (DVD/Blu-Ray, video game platforms) in terms of TV usage.
Categories: Marketing Metrics

Mobile App Platform Swrve Gets $6.25M

Mon, 11/12/2012 - 6:39pm
Swrve, which makes a mobile app optimization platform, has raised $6.25 million in new financing from Atlantic Bridge Partners and Intel Capital. The San Francisco-based company said it will use the funding to ramp up sales and marketing.
Categories: Marketing Metrics

Morrissy To CRO, Selectable Media

Mon, 11/12/2012 - 6:08pm
Selectable Media tapped Tom Morrissy as chief revenue officer. Selectable Media also added Sean Finnegan, chief strategy officer at Akoo International, as an adviser.
Categories: Marketing Metrics
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