Playjam Adds Disney Games
PlayJam will launch Disney game bundles, via its games network on smart TVs.
Categories: Marketing Metrics
Is There A Prime Time For Mobile Shopping?
One of the more recent behavioral phenomena to emerge as a consistent pattern in a specific time span: mobile shopping.
Categories: Marketing Metrics
AOL Partners With Kaltura, Extends Video Reach
The AOL On Network on Wednesday is expected to announce a partnership with online video platform Kaltura. The deal makes around 420,000 premium videos within the AOL On Network accessible from
Kaltura's open-source video platform.
Categories: Marketing Metrics
Could Advertising Pay For Your Child's College Education?
Bringing higher education to the masses also comes paradigm-shifting challenges. It has the potential of redefining the value of a "campus education" and to disrupt the traditional business model.
Categories: Marketing Metrics
Spotify Debuts Chevy-Sponsored 'Emerge' App
Spotify is launching its first in-house-created app to help users discover new music based on trending data like social buzz, playlists and what people are listening to and sharing. Chevy is on board
as launch partner for the new Emerge app.
Categories: Marketing Metrics
Zynga Names New CFO, COO
Mark Vranesh, chief accounting officer, was promoted to Zynga CFO. David Ko, previously Zynga's mobile chief, was named chief operating officer.
Categories: Marketing Metrics
20% Of Web Users Notice Behavioral-Advertising Icons
Only one in five Web users say they notice the "AdChoices" icon, which is aimed at telling consumers about online behavioral advertising, according to research unveiled today by the University of
Pennsylvania's Joe Turow.
Categories: Marketing Metrics
Clarification: Analyst Downgrades Agencies' Earnings Outlook, Not Their Stock Values
The term “downgrade” in the headline of a story (“Sandy Ripples Into Digital, Wall Street Downgrades Sapient, LBi Due To Superstorm”) referred to an analyst report downgrading the earnings outlooks for those agencies, not their stock value.
Categories: Marketing Metrics
Tablets Help People With Vision Loss Read
New research shows that in addition to being generally nifty, tablet computers make it easier for people with moderate vision loss to read, thanks to displays that are clearer and brighter than print
on paper.
Categories: Marketing Metrics
DataSift Raises $15 Million
Social data platform DataSift on Tuesday announced raising $15 million in a Series B funding led by Scale Venture Partners and including Northgate Capital and Daher Capital.
Categories: Marketing Metrics
Romney Losing Facebook Friends
According to CNN, Mitt Romney has been hemorrhaging Facebook friends.
Categories: Marketing Metrics
Google Ramps Up Shopping Tools
Google just announced the addition of Shortlists to Google Shopping, allowing consumers to bookmark and then compare product features on Google Shopping and other sites across the Web before making a
purchase.
Categories: Marketing Metrics
Toys "R" Us Upgrades Apps For Holiday Season
Gearing up for the holiday shopping season, Toys "R" Us has launched revamped mobile apps and mobile sites that add features for ordering and shipping, as well as scanning products in-store. The
rollout includes updated Toys "R" Us and Babies "R" Us apps for iOS and Android and a new tablet-optimized site.
Categories: Marketing Metrics
Mobile Video Tops Web, TV In Ad Results
An AdColony, Nielsen study found that consumers exposed to mobile video ads had significantly higher brand awareness, favorability and purchase interest.
Categories: Marketing Metrics
Google: 'Not Provided' Keyword 40% Of Referring Traffic, Marketers May Rejigger Metrics
The term "not provided" found in marketing analysis reports now accounts for nearly 40% of referring traffic data from organic search, up 171% since Google introduced the policy one year ago, per a
new study. Some believe it will spur the use of ad retargeting and social media.
Categories: Marketing Metrics
Revenge Of The Brick
Testing a swanky new Audi S5 convertible in a showroom using the interactive kiosks was eye-opening. Bricks-and-mortar stores were not dead, but alive and kicking.
Categories: Marketing Metrics
MoPub: Android Ad Prices See 26% Rise
New data from mobile ad exchange Mobile today shows that iOS advertising still gets top dollar, but that Android saw gains in pricing in the third quarter. From July to September, eCPMs for
impressions on Android phones rose 26%
Categories: Marketing Metrics
Nielsen: TV Usage Of 'TV' Continues To Erode, Mobile Is Fastest-Growing Segment
The amount of time Americans spend watching "TV" via a traditional television set continues to decline, according to the latest edition of Nielsen's quarterly Cross Platform Report. While television
remains the overwhelming means most people use to watch "television," usage of the medium declined 1.7% over the past year, according to the second-quarter 2012 report. While still minuscule in total
time spent watching TV, mobile phones were the fastest-growing means of watching television over the past year. All other sources were either flat (the Internet) or declined (DVD/Blu-Ray, video game
platforms) in terms of TV usage.
Categories: Marketing Metrics
Mobile App Platform Swrve Gets $6.25M
Swrve, which makes a mobile app optimization platform, has raised $6.25 million in new financing from Atlantic Bridge Partners and Intel Capital. The San Francisco-based company said it will use the
funding to ramp up sales and marketing.
Categories: Marketing Metrics
Morrissy To CRO, Selectable Media
Selectable Media tapped Tom Morrissy as chief revenue officer. Selectable Media also added Sean Finnegan, chief strategy officer at Akoo International, as an adviser.
Categories: Marketing Metrics
Wed, December 31, 1969
