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Updated: 15 min 25 sec ago

Network Advertising Initiative Proposes New Mobile Privacy Rules

Wed, 05/22/2013 - 9:03pm
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version of a code of conduct regarding information collected from apps. The proposed mobile rules, which were provided to Online Media Daily, require companies to let people opt out of receiving behaviorally targeted ads on mobile devices.
Categories: Business & Marketing Resources

Entertainment, Travel Bet On Mobile Banners

Wed, 05/22/2013 - 4:16pm
Banner ads have long been the whipping boy of online advertising, and the same is now true for mobile. But in the entertainment, travel, and auto categories, advertisers have seen results.
Categories: Business & Marketing Resources

Marketers Should Tailor Specific Pitches To Tablet, Smartphone

Wed, 05/22/2013 - 2:51pm
Tablets are used mainly in lean-back mode at home, for two-screen viewing, consuming media and as e-commerce tools. Smartphones, by contrast, are used both on the go and at home, for communication and content-snacking, and apps. Brands and businesses should use search marketing on tablets to drive higher conversion rates.
Categories: Business & Marketing Resources

Good TV Content Trumps On, Whether Trad TV Or Streaming

Wed, 05/22/2013 - 2:42pm
While consumers continue to perceive TV programming as superior in quality to that of online fare, their viewing habits are becoming harder to differentiate between channels. However, consumers were actually less likely to recall ads that accompanied what they thought was TV content.
Categories: Business & Marketing Resources

Google Releases Self-Serve Display Benchmark Tool

Wed, 05/22/2013 - 2:02pm
Google introduced a tool Wednesday that lets brand marketers and agencies pull up-to-date industry benchmarks to help plan and measure the success of display campaigns. In the past, DoubleClick published a yearly report of these benchmarks, but now the self-serve tool enables marketers and agencies to run their own, any time.
Categories: Business & Marketing Resources

Twitter Brings Lead Generation To Tweets

Wed, 05/22/2013 - 1:14pm
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad in search engine query result pages. It serves up in one of Twitter's Cards, the expandable display unit that allows brands to attach photos or other media.
Categories: Business & Marketing Resources

DigitasLBi, Razorfish Tap Execs For Global Ops

Wed, 05/22/2013 - 11:26am
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international operations, the shops confirmed Wednesday. The moves come in the wake of the DigitasLBi merger that was put in place a few months ago after Publicis completed the acquisition of LBi for approximately $540 million.
Categories: Business & Marketing Resources

More Consumers Turn To Mobile To Research, Book Travel

Wed, 05/22/2013 - 8:53am
The majority of consumers used a mobile device to book travel in the last 90 days, per a new study. What's more, 44% said they are willing to spend more than $500 when purchasing travel via mobile.
Categories: Business & Marketing Resources

Showrooming Overhyped, Mobile Key To Shopping Purchases

Wed, 05/22/2013 - 8:53am
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still begins at home on search engines and comparison sites. While just 6% of smartphone users conduct their most recent mobile retail search in a store while shopping, 77% make their purchases in the store they visit.
Categories: Business & Marketing Resources

Shopping App Swirl Adds In-Store Capability

Wed, 05/22/2013 - 8:53am
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn about fashion deals near them. Now it is adding an in-store feature to its app that delivers exclusive content and offers while users are shopping at participating stores. The initial group of retail partners includes Alex and Ani, Timberland, Kenneth Cole, The Blues Jean Bar, Scott James, and Exhale Spa
Categories: Business & Marketing Resources

Tablets Gain Popularity With Shoppers

Wed, 05/22/2013 - 8:53am
Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to The NPD group, and IDC estimates with global tablet shipments rising 142% in the first quarter of 2013, the post-PC era shows no signs of slowing.
Categories: Business & Marketing Resources

DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms

Wed, 05/22/2013 - 8:48am
In a push to demystify the black box world of programmatic trading, a major ad technology developer is creating a marketplace where advertisers, agencies and trading desks can shop for algorithms. The so-called Algorithm Marketplace, which is being launched today by demand-side platform DataXu, will start with a couple of dozen off-the-shelf algorithms developed either for DataXu's internal operations or for specific clients, but will add new ones -- about a dozen a year -- over time, CEO Mike Baker tells RTM Daily.
Categories: Business & Marketing Resources

FTC's Ohlhausen Questions Privacy Recommendations

Tue, 05/21/2013 - 6:05pm
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen Ohlhausen suggested on Tuesday. "A policy that limits the ability of advertisers to access new information, to reach consumers, can have unintended effects in the marketplace," she said.
Categories: Business & Marketing Resources

Subway's Comedy Promotes Brand, Content Strategy

Tue, 05/21/2013 - 2:43pm
Setting a new bar for brands and their programming aspirations, Subway's scripted comedy series, "The 4 to 9ers," appears to be performing better than anyone expected. The series is nearing 10 million views on Hulu.
Categories: Business & Marketing Resources

Subway Gives Original Programmers Some Competition

Tue, 05/21/2013 - 2:10pm
Setting a new bar for brands and their programming aspirations, Subway's scripted comedy series "The 4 to 9ers" appears to be performing better than anyone expected. The series -- which follows a group of high school kids and their adventures in minimum-wage work -- is nearing 10 million views across Hulu, YouTube, and other major distribution hubs, Caitlin Burke, Subway's senior marketing manager of media and branded entertainment, told attendees at the OMMA Video conference on Tuesday.
Categories: Business & Marketing Resources

Future of Social, Digital Shops In Doubt

Tue, 05/21/2013 - 1:48pm
Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital agencies. According to a new study from European business school Mediaschool Group, 80% of marketing students polled across Europe believe that stand-alone social media and digital marketing agencies will disappear within 10 years.
Categories: Business & Marketing Resources

Study: Future of Social, Digital Shops In Doubt

Tue, 05/21/2013 - 1:48pm
Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of standalone specialist shops, such as social media and digital agencies. According to a new study from European business school Mediaschool Group, 80% of marketing students polled across Europe believe that stand-alone social media and digital marketing agencies will disappear within 10 years.
Categories: Business & Marketing Resources

Google+ Needs Android To Climb Out Of Experiment Phase

Mon, 05/20/2013 - 9:24pm
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a revamped social application for Android that integrates with Google Play, along with features improving support for photos, location, and streams.
Categories: Business & Marketing Resources

Google+ Needs Android To Climb Out Of Experimental Phase

Mon, 05/20/2013 - 9:24pm
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a revamped social application for Android that integrates with Google Play, along with features improving support for photos, location, and streams.
Categories: Business & Marketing Resources

AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million

Mon, 05/20/2013 - 5:20pm
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought by consumers who say they were duped into purchasing software that promised to repair problems with their computers.
Categories: Business & Marketing Resources
Wed, December 31, 1969