National Audubon Engages With Birders on Facebook
The National Audubon Society looked at two factors the immense popularity of Angry Birds and the launch of the bird-watching-themed movie The Big Year from 20th Century Fox and saw recruitment potential
Categories: Business & Marketing Resources
CM Listline: Corporate Gift Buyers List
If you are marketing only to consumers this season, you may want to consider testing a corporate gift buyers list
Categories: Business & Marketing Resources
Brand Tactics: The Scavenger Hunt is On
Brands are using scavenger hunts as productive ways to interact with customers, but also as a means to educate people about products or services. Here are some recent examples from Chrysler, Cathay Pacific and Starbucks
Categories: Business & Marketing Resources
Retail/CPG Brands Market Beyond Store Walls
At one time, the terms most frequently heard when instore marketers convened were most likely shelf talkers and But two October conferences in Chicago on marketing to shoppers Shopper Expo and the Forrester Consumer Forum showed that the retail and CPG brands that make up their audiences want to look beyond those limited tactics and start messaging customers in new ways with new value propositions
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What We All Learned from the A&P
three core beliefs. We rooted for the Dodgers against the Yankees (then waited for the Mets and rooted for them); we voted the straight Democratic ticket; and we shopped at the A&P
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Driving For the Green: A Q&A With TaylorMade Golf's Bob Maggiore
Chief Marketer talked with Bob Maggiore, newly-named CMO for the Adidas Group's TaylorMade Golf subsidiary, about the challenges and benefits of keeping customers buzzing about your products year-round
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Michael P. Simpson Joins Small Bone Innovations as President and CEO
NEW YORK--(BUSINESS WIRE)--Michael P. Simpson is the new President & CEO of Small Bone Innovations, Inc., the privately-owned orthopedic device company. Replaces Anthony G. Viscogliosi, SBI's founder, now Executive CM.
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Cardinal Financial Corporation Elects Steven M. Wiltse to Board of Directors
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PANTONE VIEW Colour Planner Fall/Winter 2013/2014 Brings the Views of Happiness Together through Color
CARLSTADT, N.J.--(BUSINESS WIRE)--Pantone announced the Fall/Winter 2013/2014 edition of PANTONE VIEW Colour Planner, a multi-discipline color forecast, titled Happiness.
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Samenvatting: Hilton Worldwide opent de komende drie jaar wereldwijd 500 nieuwe restaurants
MCLEAN, Va.--(BUSINESS WIRE)--Hilton Worldwide meldt vandaag zijn plan om de komende drie jaar vijfhonderd nieuwe restaurants wereldwijd te openen. Om dit doel te bereiken is hiltonrestaurantconcepts.com in de lucht gegooid. Deze site ondersteunt de samenwerking met goedgekeurde restaurateurs die hun concepten naar onze hotels willen brengen. Sinds de interne lancering hebben bijna negenhonderd geregistreerde hoteleigenaren hun interesse geuit in nieuwe hotel-restaurant concepten hetgeen resulte
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‘PEOPLE’ Announces Commemorative Book, Remembering Whitney, Celebrating the Extraordinary Life & Career of Legendary Singer Whitney Houston
NEW YORK--(BUSINESS WIRE)--PEOPLE magazine announces the release of the commemorative book "Remembering Whitney, 1963-2012," a tribute to the legendary singer and actress.
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Riassunto: ABB: Nuovo ordine di tecnologia CC
ZURIGO--(BUSINESS WIRE)--ABB, gruppo leader nelle tecnologie per l'energia e l'automazione si è aggiudicato un ordine dell'armatore Myklebusthaug Management per la fornitura della prima rete elettrica in corrente continua (CC) in assoluto a bordo di una nave. La dotazione permetterà a una nuova nave di supporto alle piattaforme offshore, in costruzione in Norvegia, di funzionare al massimo livello di efficienza energetica per ridurre al minimo le emissioni. Nelle imbarcazioni a propulsione elett
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Mt. Poso Cogeneration Company Completes Conversion of Power Plant from Coal to 100% Renewable Biofuel Energy
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Kimberly Edmunds Named Senior Vice President of Customer Care for Comcast Cable Central Division
ATLANTA--(BUSINESS WIRE)--Cable industry veteran Kimberly Edmunds has been named Senior Vice President of Customer Care for Comcast Cable’s Central Division. In her new role, Edmunds will be responsible for all care strategies and operations in support of more than 17 million combined video, data and phone customers throughout the 15 states that comprise the Central Division. She will be based at division headquarters in Atlanta. Edmunds has more than 25 years of experience managing telecommunic
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Nike enthüllt Performance-Innovationen für den Wettbewerbssommer
NEW YORK, USA--(BUSINESS WIRE)--NIKE, Inc. (NYSE:NKE) kündigte heute eine Serie topmoderner, leichter Performance-Innovationen an, die für diesen Sommer für Leichtathletik, Basketball und mehr entwickelt wurden. Mehrere Produkte wurden enthüllt, von den Nike Flyknit Schuhen über die Nike Hyper Elite Basketballuniform bis hin zum nächsten Entwicklungsschritt der NIKE Lunarlon Schuhe. An die Seite von Mark Parker, dem Präsidenten & CEO von NIKE, Inc., traten eine der größten Ikonen der Leichta
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Resumen: Knowles optimiza la capacidad de sonido de los dispositivos móviles pequeños
VIENA--(BUSINESS WIRE)--N'Bass™ Virtual Back Volume Technology is a sound enhancing technology to increase the acoustic performance in consumer devices with small form factors.
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Nike dévoile des innovations de performance pour les compétitions de cet été
NEW YORK--(BUSINESS WIRE)--NIKE, Inc. (NYSE : NKE) a annoncé aujourd'hui une série d'innovations de performance légères, à la pointe de la technologie, conçues pour la piste, le terrain de basketball et ailleurs pour cet été. De nombreux produits ont été dévoilés, des chaussures Nike Flyknit, à l'uniforme de basketball Nike Hyper Elite et jusqu'à la prochaine évolution des chaussures NIKE Lunarlon. Mark Parker, président et chef de la direction de NIKE, Inc. a été rejoint par l'un des athlètes l
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The Untold Story from The Other Dream Team Documentary Film, Lithuania Basketball Team, The Biggest Charity to the 1992 Lithuanian "Other Dream Team" Came from the Artist
YONKERS, N.Y.--(BUSINESS WIRE)--The image of a skeleton dunking a flaming basketball, shown in The Other Dream Team documentary film, rallied the 1992 Lithuania Olympic Basketball Team to a bronze medal victory in the '92 Olympics.
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zAutos Debuts Car Concierge to Help Consumers Find the Right Car
IRVINE, Calif.--(BUSINESS WIRE)--Consumer car research portal zAutos.com introduces the Car Concierge, a new application that guides consumers step-by-step through the process of finding their next car. The innovative web tool tailors the car research experience to each user, making it easier than ever for shoppers to find a car no matter how far along they are in their search for the right vehicle. The Car Concierge finds possible vehicle matches based on a wide variety of the consumer’s indivi
Categories: Business & Marketing Resources
SocialVibe Doubles Number of Engagement Ads Served in 2011
LOS ANGELES--(BUSINESS WIRE)--SocialVibe, a digital advertising technology company, today announced new milestones that further establish the company as the leader in the engagement advertising market. To date, the company has powered more than 500 opt-in engagement campaigns for more than 200 of the world’s leading brands including Toyota, Pepsi, GE and Disney. SocialVibe delivered advertisers more than 1.7 billion seconds of consumers’ active attention in 2011 by leveraging its unique engageme
Categories: Business & Marketing Resources
