Social Media Field Guide

First Fedora Image For the MIPS Available For Testing

Slashdot - 26 min 47 sec ago
New submitter alexvoica writes: Today Fedora contributor Michal Toman has announced that the first Fedora 22 image for 32-bit MIPS CPUs is available for testing; this version of the operating system was developed using our Creator CI20 microcomputer, which includes a 1.2 GHz dual-core MIPS processor. In addition, Michal announced he is working on a 64-bit version designed to run on MIPS-based Cavium OCTEON III processors.

Read more of this story at Slashdot.

Amazon Launches Full Retail Operations In Mexico

TechCrunch - 27 min 40 sec ago
 Amazon today formally announced its expansion into physical goods sales in Mexico. The company had previously only offered Kindle e-books on its online site which opened for Mexican customers in 2013. Today on, Amazon will introduce a Spanish-language site featuring millions of items including consumer electronics, kitchen and home items, sports equipment, tools, baby, health… Read More

Pregnant mom and 6-year-old daughter have an irresistibly cute dance party

Mashable - 29 min 35 sec ago

The ultimate mommy-daughter time: dance party.

Nikki Taylor, who is 8 months pregnant with her second child, decided to have some special time with her 6-year-old daughter Jaylyn by dancing to Silento's "Watch Me."

With so many cute, choreographed moves, they should take this show on the road.

[H/T: Buzzfeed]

Dancing cop at NYC Pride has New York's finest moves

Alex Trebek rapping the 'Fresh Prince' theme song is 'Jeopardy' gold

Walmart apologizes for 'ISIS cake' after denying request for Confederate flag cake

Watch a guy set a record for world's fastest two-wheel a car Read more...

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Striking ferry workers block train traffic between France and England for 2nd time

Mashable - 33 min 57 sec ago

CALAIS, France — About 100 striking French ferry workers have blocked train traffic between France and England for a second time in a week.

"Eurotunnel has been closed following a fire caused by MyFerryLink demonstrators outside the tunnel," Eurostar, the high-speed railway service, said on its website. "Delays to Eurostar services are likely, more information to follow."

Striking workers invade the Eurotunnel train tracks in Calais, northern France, and burn tires in a protest against job cuts, Tuesday, June 30, 2015.

Image: Michel Spingler/Associated Press

Both freight companies and Eurostar said they were suspending train services on Tuesday after the workers blocked the tracks in the French port city of Calais. The port workers are striking for a second week over expected job cuts. Read more...

More about France, Calais, England, Us World, and Eurostar

Alex Trebek rapping the 'Fresh Prince' theme song is 'Jeopardy' gold

Mashable - 34 min 17 sec ago

Alex Trebek rapping sounds exactly like you think it does

The Jeopardy host flossed his skill in a recent episode, reciting the Fresh Prince of Bel-Air theme song as part of a clue for a question in the TV category. He opted for the latter part of the iconic '90s theme: "I pulled up to the house about 7 or 8/And I yelled to the cabbie, 'Yo, homes, smell ya later!'"

See also: Alex Trebek Rapping '90s Hip-Hop for $1200, Please

Judging from the way Trebek inflected the lyrics, he's maybe never heard the actual theme song. But we'll give him a pass this time

Have something to add to this story? Share it in the comments. Read more...

More about Entertainment, Tv, Television, Jeopardy, and Will Smith

Is Local Directory Traffic On The Rise Again?

Search Engine Land - 36 min 54 sec ago
Is it time to give local directories a higher priority as you plan your search marketing strategy? Contributor Myles Anderson shares results of his recent traffic data analysis. The post Is Local Directory Traffic On The Rise Again? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Here are Destiny's new challenges for the week of June 30

Mashable - 39 min 9 sec ago

Tuesday means only one thing if you're a Destiny fan: Reset day.

It's that wonderful time when Bungie's rotating selection of high-reward activities are rebooted (along with any raid progress made in the previous week), giving everyone a fresh chance at scoring some of the game's sweetest and rarest loot.

See also: How 'Star Wars: Battlefront' plays out your action figure daydreams

Are you new to Destiny? Don't know what any of this means? Good news. There's a Destiny wiki that's packed with information. Click for details on what Strikes are, and how Nightfall differs from Weekly Heroic challenges. Read more...

More about Entertainment, Gaming, Activision, Bungie, and Destiny

Kanye West's Yeezy Boost 350s sold out in 12 minutes, and are now on eBay for $10,000

Mashable - 40 min 17 sec ago

Who needs to pay rent when you can have a pair of Yeezy Boost 350s?

Kanye West’s Adidas collaboration sold out in 12 minutes in the United States after going on sale June 27, so if you're still looking for a coveted pair of the limited edition sneakers, you’ll have to match top bidders on Instagram and eBay, where they're going for as much as $10,000.

See also: Dudes, 15 stylish spring sneakers for cooler toes

After unveiling the design at February’s New York Fashion Week, the Kardashian/Jenner crew has been spotted flaunting the sneakers on social media. Kim Kardashian believes they are the "most comfy shoes in the world." Read more...

More about Fashion, Kanye West, Sneakers, Lifestyle, and Work Play

Drone knocks woman unconscious at Seattle pride parade

Engadget - 45 min 47 sec ago
A bungling pilot has just reminded us (again) why drones need at least some kind of regulation. During Seattle's gay pride parade, a 25-year-old woman was knocked unconscious after she was struck by a UAV, according to the SPD Blotter. The genius ope...

We challenged the founder of ClassPass to a day-long dance adventure

Mashable - 51 min 20 sec ago
Presented By Jeep® RenegadeTo those who aren’t afraid to be themselves without apology, we salute you. Here’s to the dreamers, the doers, the Renegades. Have you reconnected with the Renegade you?

To say ClassPass founder Payal Kadakia has been busy lately would be quite the understatement

The growing company, a monthly fitness membership program that allows users to attend classes at participating studios, has acquired $54 million in funding since its June 2013 launch. $40 million of this was secured in January’s series B financing, and, at that time, ClassPass was valued at $200 million. As of this month, ClassPass is 160 team members strong; the thriving startup has outgrown its most recent space and is in the process of relocating to an even larger office. Read more...

More about Startups, Fitness, Photography, Dance, and Ignite

8 Yelp Reviewers Hit With $1.2 Million Defamation Suits

Slashdot - 52 min 47 sec ago
New submitter goodboi writes: A Silicon Valley building contractor is suing 8 of its critics over the reviews they posted on Yelp. The negative reviews were filtered out by Yelp's secretive ranking system, but in court documents filed earlier this month, Link Corporation claims that the bad publicity cost over $165,000 in lost business.

Read more of this story at Slashdot.

Square Launches Payroll Product For Small Businesses, Pricing Starts At $25/Month

TechCrunch - 55 min 30 sec ago
 Mobile payment startup Square has been gradually building out the products it offers to small businesses to position itself as a one-stop shop for their various front-of-house and back-office needs. Today sees the latest development on that theme: the company has launched Square Payroll, software for businesses to pay and track taxes and other costs for both hourly and salaried employees.… Read More

Mangoplate, Korea’s Answer To Yelp, Lands $6.1M And Eyes Expansions Across Asia

TechCrunch - 59 min 3 sec ago
 Mangoplate, a service akin to Yelp in Korea, is in the money today after closing a $6.1 million Series A round to expand in its domestic market and branch out into other parts of Asia. Read More

'Terminator: Genisys' review: With Arnold, it pops. Without him, it fizzles

Mashable - 59 min 39 sec ago

The recurring theme of Terminator Genisys is “follow a straight line and don't look back.”

Sarah says this to John, John says this to Kyle, Kyle says this to Sarah — and a dream psychedelic quantum hallucination says it to the camera, too. It's a pity the movie didn't take its own advice.

SEE ALSO: Not even a real explosion can make Arnold Schwarzenegger flinch

James Cameron's first two Terminator films are landmarks because they're focused, determined and relentless. The first, originally marketed as a horror picture, is brutal and muscular; the second, a special effects action-adventure milestone, is sleek and propulsive Read more...

More about Movies, Arnold Schwarzenegger, Movie Reviews, Entertainment, and Film

OPM shutters web background checks for security enhancements

Engadget - 1 hour 5 min ago
The Office of Personnel Management has decided to suspend its web-based background checks for the time being. In particular, it has pulled down the Electronic Questionnaires for Investigations Processing system (e-QIP) "for an extended period of time...

Prepare to go beyond: 'Star Trek 3' director reveals title and first photo

Mashable - 1 hour 11 min ago

Justin Lin is preparing to boldly go where... several men have gone before.

J.J. Abrams has handed the keys to the rebooted Star Trek series to Lin, the beloved director of the Fast & Furious franchise. The third installment of Stark Trek is slated for next summer — and now, just about a year before its premiere, Lin has revealed both the first image from the film and its title via Twitter.

See also: Make it so: Chinese building looks just like Star Trek's USS Enterprise

Let the next Starfleet voyage begin! #StarTrekBeyond #LLAP

— Justin Lin (@trailingjohnson) June 29, 2015

More about Star Trek, Entertainment, Film, Star Trek Beyond, and Justin Lin

SMS Co-Inventor Matti Makkonen Dead At 63

Slashdot - 1 hour 21 min ago
An anonymous reader writes: The BBC News reports that Matti Makkonen, one of the 'grand old man of mobile industry' who helped launch the worldwide sensation of texting, has died at the age of 63 after an illness. Although planning to retire later in 2015 from the board of Finnet Telecoms, Makkonen constantly remained fascinated with communications technologies, from the Nokia 2010 mobile phone to 3G connections. He lived just enough to witness the last remnants of former Finnish mobile industry giant Nokia disappear, as Redmond announced its intent last month to convert all Nokia stores into Microsoft-branded Authorised Reseller and Service Centres, offering Xbox game consoles alongside the Nokia-drived Lumia range of smartphones.

Read more of this story at Slashdot.

Steal This Trick: What Confident Content Marketers All Have in Common

Copyblogger - 1 hour 24 min ago

Editor’s note: The original version of this post was published on October 23, 2012.

There are a million techniques that make your content better and more popular.

(Probably a half-million just here on Copyblogger.)

Strong headlines, smart copywriting techniques, storytelling, humor, etc.

But there’s one insider trick that makes the rest of it easy.

It starts from the very beginning, when you’re figuring out what type of content you want to produce.

Start by picking a crowded topic

Copywriter Gary Halbert famously advised copywriters to look for a “starving crowd.”

In other words, if you want to open a restaurant, put it where there are already plenty of people who want exactly what you offer. If you’re creating a digital business, choose a niche that lots and lots of people want to know more about.

Why are there so many blogs about technology, weight loss, marketing, and celebrities?

Because there are millions of people who want to read about those topics every day.

While you may want to find a little niche that you can completely own, there are two problems with making yourself a big fish in a small pond.

  1. You’ll always be looking over your shoulder for some punk kid to come along and beat you at your own game.
  2. When you choose a tiny topic, you set a limit on how big — and profitable — you’ll ever be able to get.
Nobody goes there anymore, it’s too crowded

If just picking a “me-too” topic was enough, everyone would have a successful website.

But it’s hard to stand out.

It’s relatively easy to rank in the search engines for “naked mole rats.” It’s damned hard to get a page-one ranking for “weight loss” or “learn forex trading.”

Instead of being a big fish in a small pond, allow me to suggest another approach.

Be a small, ridiculously evolved, very rare and weird fish in a great big pond.

A weight loss blog is going to be hard to pull off. A weight loss blog for polyamorous computer programmers of color is going to find its audience pretty efficiently — and the community of readers might be bigger than you think.

Stock market education? Insanely overdone. Stock market education for stay-at-home parents? Now you’ve got some kind of chance.

Marketing blogs are as common as houseflies, and nearly as annoying. But a marketing blog for people who hate marketing can develop a very nice following.

(Although that approach, too, is crowded. When you find that even the sub-niches are crowded, move on to the next tip.)

If it’s not working, get weirder

“Weird” is grade-school shorthand for “you’re not like us, are you?”

This is a bummer in the third grade, but it turns out to really pay off down the line.

All the stuff you had to hide to get that crummy day job? Incorporate it into your content.

Your weird hair. Your Tourette’s. Your bad attitude. Your religion. Your sexual orientation. Your morbid fascinations.

The peculiar way you talk or walk or think. The jokes no one else thinks are funny. Your nerdy obsessions. The fact that you are a gigantic dork. Your tragic inability to say the appropriate thing at the appropriate time.

The fact that you care more than anyone you know.

There will be a fair number of people interested in your topic who also resonate with your particular brand of weirdness. And that weirdness will shine like a little beacon to attract them.

Markets are, often as not, defined by who they aren’t.

If you can get weird enough, you’ll find the readers who are longing to be part of your thing.

It’s not about you, and it’s totally about you

If you can learn to keep both of these in your head at the same time, you’ll do brilliantly.

Let us know on LinkedIn how your content reflects your weirdness!

About the authorSonia Simone

Sonia Simone is co-founder and Chief Content Officer of Copyblogger Media. Get lots more from Sonia on her podcast, Confessions of a Pink-Haired Marketer, or come hang out with her on Twitter.

The post Steal This Trick: What Confident Content Marketers All Have in Common appeared first on Copyblogger.

USA vs. Germany: 5 things to watch in the Women's World Cup semifinal

Mashable - 1 hour 24 min ago

Abby Wambach, Alex Morgan, Carli Lloyd and the United States national team came to Canada for the Women's World Cup with only one goal in mind: Winning the entire thing

Anything less than hoisting the trophy on July 5 and bringing it back home to the U.S. for the first time since 1999 will be seen as a disappointment. Championship or bust — those are the stakes for this hyped group of Americans. They could not be simpler

But, as the old sports cliche goes, you have to beat the best to be the best. That's exactly what the U.S. is tasked with on Tuesday night when it faces Germany, the world's top-ranked team, in the Women's World Cup semifinals Read more...

More about Soccer, Women S World Cup, Entertainment, and Sports

Report: Effective In-App Messages Result in Higher Retention

Social Times - 1 hour 25 min ago

Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement.

While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication is used effectively, the results are great. Specifically, apps that send in-app messages were shown to have 2 to 3.5x higher user retention and 27 percent more app launches than those apps that do not.

While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication is used effectively, the results are great. Specifically, apps that send in-app messages were shown to have 2 to 3.5x higher user retention and 27 percent more app launches than those apps that do not.

On average, apps that send in-app messages were shown to be opened 13.2 times per month, compared to only 10.4 monthly launches for apps that do not utilize in-app messages.

In terms of monthly user retention, Localytics’ data shows developers who utilize in-app messaging are retaining 46 percent of their users three months after the initial download. That’s compared to just 13 percent for apps without in-app messages.

Simply including in-app messages is a step in the right direction for developers, but the triggers for their delivery also greatly impact their effectiveness. Specifically, the average click-through rate for an in-app message is 28 percent. However, when the message is triggered at an appropriate time, after the user has taken a specific action inside the app, the click-through rate, on average, is double that of messages simply presented at the beginning of a session.

Depending on the app type, this click-through rate can be even higher, with photography and sports apps leading the pack. For sports apps, this may see developers triggering messages when news breaks about a user’s favorite team, while photography apps may remind users of lesser used, but still valuable features they offer, as examples.

Josh Todd, chief marketing officer at Localytics, commented:

There’s an outdated belief among app owners that in-app messages are viewed as intrusive or “spammy.” In this new research, we chose to challenge that way of thinking. What our data shows is that—when done right—in-app messages can actually be strategically used to drive increased loyalty and engagement by showing users the true value of an app.

Localytics’ complete research is available here.