Social Media Field Guide

'Trump wins!' Fox News accidentally declares in New Hampshire

Mashable - 19 min 35 sec ago

Sure, we're all excited for the New Hampshire primary on Tuesday.

Perhaps none more excited than Fox News.

SEE ALSO: New Hampshire has the 'makings of a disaster' for the Republican party

Fox News jumped the gun on Tuesday morning, accidentally publishing fake New Hampshire primary results to its website. Most polls in the state don't close until 7 p.m. ET.

Who, in Fox's fantasy world, takes home the winning title? With 100% of the "vote" in, Donald Trump took home 28% of the delegates, a solid plurality over his closest rivals: Marco Rubio (15%) and Ted Cruz (12%). 

Image: Fox News

On the Democratic side of things, Fox projected Bernie Sanders to win, taking 53% over Clinton's 43%. Read more...

More about Donald Trump, Election 2016, Fox News, and Business

Taylor Swift leads pack with 8 iHeartRadio nominations

Mashable - 19 min 48 sec ago

iHeartRadio hearts Taylor Swift

The 1989 singer scooped up eight iHeartRadio Music Awards nominations Tuesday, just beating out R&B singer the Weeknd, who racked up seven nominations

Both artists landed in the Album of the Year category, along with Adele for 25, Sam Smith for In the Lonely Hour and Ed Sheeran for X.

See also: Taylor Swift is ready to cash in with her own mobile game

Adele, everyone's fave, nabbed six nominations, including Song of the Year for "Hello" and Female Artist of the Year, pitting her against Swift, Carrie Underwood, Meghan Trainor and Selena Gomez

Familiar faces also line up the Best New Artist category, including Tove Lo, Shawn Mendes, Fetty Wap, Sam Hunt and Hozier Read more...

More about Music, Entertainment, Taylor Swift, Iheartradio, and Conversations

'Happy Birthday' settlement puts the song in the public domain

Engadget - 20 min 6 sec ago
Since 1988, Warner/Chappell has had an iron grip on the copyright for "Happy Birthday to You." Artists couldn't sing it on a recording without paying up, even though it's virtually ubiquitous in real life -- it's widely considered the most popular En...

Deadpool's long, strange, f*ck-filled journey to the big screen

Mashable - 25 min 5 sec ago

Deadpool the movie exists because a bunch of different people did things they really shouldn't have.

It all started even before the key players in today's story — co-writers Rhett Reese and Paul Wernick, who spoke to Mashable ahead of Deadpool's Feb. 12 release — got involved. It started, in fact, with X-Men Origins: Wolverine, one of Hollywood's more despised super hero movies.

See also: 'Deadpool' review: Bring a gnarly date, definitely leave the kids at home

Fox released X-Men Origins in 2009. The film featured a bizarre, nightmarish take on Deadpool that went against everything the comic book anti-hero was famous for: In this movie, the so-called "Merc with a Mouth" didn't even have a mouth. Read more...

More about Entertainment, Deadpool, Movies, Film, and Fox

Staying Ahead with Sophisticated Social Media Marketing

Social Media Explorer - 25 min 33 sec ago

As social media continue to grow at an exponential rate, so too does the number of “social media experts.” We see new social media job titles popup every single day, and job descriptions combining and confusing social media marketers with PR professionals, SEOs, writers, editors, and so on. This trend is sure to land most social media-marketing professionals in a “master of none” scenario. However, there is hope.

For those aiming to join the ranks of the social media elite, there are two sides to the trade that need to be understood; the creative and the scientific. We need to be able to answer why and how, and then be able to provide data to support our decision-making. This sounds simple, however, many (if not most) are not doing this.

Marketing legends such as Dennis Yu; CFO/Founder at BlitzMetrics, Brian Swichkow; CEO/Founder at Ghost Influence, Blake Jamieson; CEO/Founder at TinderHacks, and a few others are perfect examples of what a professional, data driven, social media professional should do. I have had the pleasure of working with and learning from all three of them and here is what they have to say. 

1. Never Make Assumptions

We have access to more data than ever before which means we no longer have to guess on what our audiences actually want to see! Rather, we can use cold hard data to inform our decisions. There is nothing worse than seeing an entire content or social media marketing campaign go out without the crucial research in place. Tools like BlitzMetric, Nuvi, and BuzzSumo are just a few of the many social media data tools that are absolutely crucial to properly inform a campaign.

2. Expect & Prepare for Overload

No one can predict how viral a social media campaign will be so we should always have a plan for overload. A lot of social media campaigns fail and as a result many social media-marketers forget to prepare for when they are actually successful. It’s so important to consider the way your content is being delivered. This includes load time, caching your site via mobile so that the user’s mobile device doesn’t have to request the page over and over again leading to possibly crashing your server!

To avoid these things from happening and to optimize your content your campaign, you can use Content Delivery Networks (CDNs). Understanding and paying attention to small details like this are what divide the pro’s from the noobs. Remember that for any area in life, success always lives in the details.

3. Track Everything

Tracking is the only way we will be able to know if and why our campaigns did well. Google Analytics, Twitter Cards, Facebook and Google Tags are all key components to tracking the success of your campaigns. Another thing to keep in mind is something called “Dark Social.” Dark social is a term for the social media site traffic that comes in as “direct” traffic. This happens when someone texts, emails or clicks on a click from a non-secure network. The referral source in theses cases would not be passed.

“Success always lives in the details”

How do we fix this? To track dark social media traffic we need to use URL builders and URL shorteners, such as Bit.ly and Google URL builder. These link tracking tools allow us to see the social media link that has come in as direct traffic, and from there we can separate it out and attribute it appropriately.

4. Always A/B Test your Campaigns

Considering the amount of time, effort and resources we put into social media campaigns, it seems crazy to think that some companies are not A/B testing their campaigns. Remember when your mom always told you to never put all of our eggs in one basket? Testing the language, the media, the audiences and the delivery network to optimize the return on your campaigns is essential. We must test, evaluate, consider and try again and again until we get it right.

To A/B test a campaign it’s recommended you create three variations of copy and three variations of images. Cross test each variation until one ‘pops out’ as a clear winner. When you have that winner chosen, first study every aspect of it and take note. What resonated with the viewer? What did your audience connect with? After asking questions, optimize again with your new learnings. It’s a constant process of elimination leading to the perfect campaign for your specific audience. Tools like Spokal can help with more advanced A/B testing tactics on social. This particular tool can actually allow you to A/B test blog titles right on site!

The post Staying Ahead with Sophisticated Social Media Marketing appeared first on Social Media Explorer.

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Data-Led Inbound Marketing, Part 2

Search Engine Land - 26 min 6 sec ago
Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time. The post Data-Led Inbound Marketing, Part 2 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Twitter forms safety council to help prevent abuse

Mashable - 31 min 34 sec ago

Twitter lets people around the world express diverse opinions, but it can also be a hellhole of harassment and abuse.

The company has repeatedly tried to solve this issue, with feeble results. Now, it has announced that it is forming the Twitter Trust & Safety Council, a panel of organizations and experts who will help the company develop tools and policies to get rid of abuse, bullying and harassment on the platform.

SEE ALSO: Twitter’s new rules explicitly crack down on ‘hateful conduct’

Currently, the council consists of some 40 global organizations and individuals, including the Anti-Defamation League, Childnet International, Thorn, Family Online Safety Institute (FOSI) and Bravehearts (see the full list here). 

"With hundreds of millions of tweets sent per day, the volume of content on Twitter is massive, which makes it extraordinarily complex to strike the right balance between fighting abuse and speaking truth to power," Patricia Cartes, head of Twitter's Global Policy Outreach, wrote in a blog post on Tuesday. The newly assembled council, she claims, is a "foundational part of our strategy to ensure that people feel safe expressing themselves on Twitter." Read more...

More about Bullying, Abuse, Harassment, Twitter, and Social Media

Skylake Breaks 7GHz In Intel Overclocking World Record

Slashdot - 33 min 6 sec ago
MojoKid writes: Intel's latest generation of processors built on the Skylake architecture are efficient as well as seriously fast. The flagship, Core i7-6700K, is an interesting chip as it's clocked at a base 4GHz, and can peak at 4.2GHz with Turbo Boost. Of course, as fast as the 6700K is, overclocking can always help take things to the next level, or at least temporarily explore future potential. In Chi-Kui Lam's case, he did just that, and managed to break a world record for Intel processors along the way. Equipped with an ASRock motherboard, G.SKILL memory, and a beefy 1.3KW Antec power supply — not to mention liquid nitrogen — Lam managed to break through the 7GHz barrier to settle in at 7025.66MHz. A CPU-Z screenshot shows us that all cores but one were disabled — something traditionally done to improve the chances of reaching such high clock speeds.

Read more of this story at Slashdot.

The American South grapples with its monuments to white supremacy

Mashable - 35 min 59 sec ago

BIRMINGHAM, Alabama — Growing up in the 1950s, William Bell had to enter Birmingham's segregated Lyric Theatre though a side entrance, marked "COLORED," that was walled-off from the elegant lobby. He climbed a dimly lit stairwell to watch movies from the steep balcony where black patrons had to sit for generations.

Now the city's mayor, Bell recalls the Lyric's beauty, but also the way it isolated black people.

SEE ALSO: 11 black-owned businesses that are changing the world

The inequity built into the Lyric Theatre's very architecture is a painful reminder of the city's ugly past as one of the most segregated places in America. But it also serves as a living history lesson, a symbol of how the Deep South has changed since the courts ended discriminatory Jim Crow laws. Read more...

More about Black History Month, Racial Justice, Racism, Us, and Social Good

Lust, luxury and Tom Hiddleston combine in 'High-Rise' trailer

Mashable - 36 min 16 sec ago

"For all its inconveniences, Laing was satisfied with life in the high-rise." So beings the trailer for High-Rise, StudioCanal's film based on a novel about life in a luxurious apartment building that becomes a microcosm for society at large.

See also: 'X-Men: Apocalypse' Super Bowl teaser finally clears up villain's evil plan

Hiddleston stars as Dr. Robert Laing, a new tenant who moves in "ready to move forward and explore life." He soon becomes enmeshed in a culture of parties and power struggles (both literal and figurative). Sienna Miller, Luke Evans and Elizabeth Moss costar as fellow tenants, with Jeremy Irons playing Anthony Royal, the building's enigmatic owner. The film is based on J.G. Ballard's 1975 novel of the same name Read more...

More about Uk, Entertainment, Movies, Movie Trailers, and Movie Trailer

Chicago Union Station's angelic light resulted from an air raid precaution

Mashable - 36 min 51 sec ago

Image: Jack Delano/Library of Congress

Image: Jack Delano/Library of Congress

Begun in 1913 and finished in 1925, Chicago Union Station is one of the three busiest rail terminals in the United States

Based on a Beaux-Arts design by architect Daniel Burnham, the centerpiece of the station was the western headhouse, which featured the spectacular Great Hall

The cavernous space was topped by a 300-foot-long vaulted skylight, arching 115 feet above the marble floor, supported by 18 Corinthian columns

The station saw its peak during World War II, when it serviced as many as 100,000 passengers a day

During this wartime period, the skylight was blacked out to make the building less identifiable to potential enemy aircraft. As a result, the huge space was lit only by shafts of light streaming through the clerestory windows on the sides of the building Read more...

More about Transportation, Chicago, History, Us World, and Us

New Net Neutrality Rules in India Strike Down Internet.org’s Free Basics

Social Times - 38 min 9 sec ago

Facebook co-founder and CEO Mark Zuckerberg’s goal of connecting the world just hit a serious setback in India.

Reuters reported that the country put net neutrality rules into effect Monday that would seem to spell the end for the Free Basics offerings from Internet.org in India.

According to Reuters, Internet-service providers in India are now prohibited from charging different prices for access to different parts of the Web, which is exactly what Free Basics does—providing free access to a selection of Internet services, along with Facebook and its Messenger application.

Telecom Regulatory Authority of India chairman Ram Sevak Sharma said at a news conference, as reported by Reuters:

Essentially everything on the Internet is agnostic in the sense that it cannot be priced differently.

Facebook said in an email to Reuters:

While disappointed with the outcome, we will continue our efforts to eliminate barriers and give the unconnected an easier path to the Internet and the opportunities it brings.

In a December op-ed column in The Times of India, Zuckerberg wrote:

We know that when people have access to the Internet, they also get access to jobs, education, healthcare and communication. We know that for every 10 people connected to the Internet, roughly one is lifted out of poverty. We know that for India to make progress, more than 1 billion people need to be connected to the Internet.

Over the past year, Facebook has worked with mobile operators, application developers and civil society to overcome these barriers in India and more than 30 other countries. We launched Free Basics, a set of basic Internet services for things like education, healthcare, jobs and communication that people can use without paying for data.

Who could possibly be against this?

What reason is there for denying people free access to vital services for communication, education, healthcare, employment, farming and women’s rights?

UPDATED: Zuckerberg responded to Monday’s news with a Facebook post, embedded below.

Readers: Will Internet.org be able to salvage Free Basics in India?

Image of Indian flag courtesy of Shutterstock.

New Net Neutrality Rules in India Strike Down Internet.org’s Free Basics

All Facebook - 38 min 9 sec ago

Facebook co-founder and CEO Mark Zuckerberg’s goal of connecting the world just hit a serious setback in India.

Reuters reported that the country put net neutrality rules into effect Monday that would seem to spell the end for the Free Basics offerings from Internet.org in India.

According to Reuters, Internet-service providers in India are now prohibited from charging different prices for access to different parts of the Web, which is exactly what Free Basics does—providing free access to a selection of Internet services, along with Facebook and its Messenger application.

Telecom Regulatory Authority of India chairman Ram Sevak Sharma said at a news conference, as reported by Reuters:

Essentially everything on the Internet is agnostic in the sense that it cannot be priced differently.

Facebook said in an email to Reuters:

While disappointed with the outcome, we will continue our efforts to eliminate barriers and give the unconnected an easier path to the Internet and the opportunities it brings.

In a December op-ed column in The Times of India, Zuckerberg wrote:

We know that when people have access to the Internet, they also get access to jobs, education, healthcare and communication. We know that for every 10 people connected to the Internet, roughly one is lifted out of poverty. We know that for India to make progress, more than 1 billion people need to be connected to the Internet.

Over the past year, Facebook has worked with mobile operators, application developers and civil society to overcome these barriers in India and more than 30 other countries. We launched Free Basics, a set of basic Internet services for things like education, healthcare, jobs and communication that people can use without paying for data.

Who could possibly be against this?

What reason is there for denying people free access to vital services for communication, education, healthcare, employment, farming and women’s rights?

UPDATED: Zuckerberg responded to Monday’s news with a Facebook post, embedded below.

Readers: Will Internet.org be able to salvage Free Basics in India?

Image of Indian flag courtesy of Shutterstock.

Fighting games to fairy tales: The unlikely story of 'Unravel'

Engadget - 39 min 6 sec ago
Unravel is a thoughtful, heartwarming game that feels like mix of LittleBigPlanet, Limbo and Hans Christian Andersen's Thumbelina, all wrapped up in a cozy sweater your grandmother just finished knitting. If it weren't a digital-only title, its disc...

Bananas foster is the easiest ice cream cake you'll make

Mashable - 39 min 6 sec ago

Your Mardi Gras party shouldn't begin and end with fantastic drinks. 

Prove you can laissez les bons temps rouler (let the good times roll) with the best of them, with a showstopping dessert. 

Image: mashable

SEE ALSO: This cherry gin fizz is the best addition to any Fat Tuesday party

This ice cream cake is inspired by New Orleans restaurant Brennan's legendary dessert, bananas foster. It was named for the owner's friend (and New Orleans crime commission chairman) Richard Foster. The original recipe includes bananas, rum, sugar, flambé action and, of course, ice cream. 

This version takes inspiration from those sweet banana and caramel notes and translates them into a simply prepared cake. All you need is time to let the layers freeze. Overnight is best, but you can complete it in about six hours, if necessary.  Read more...

More about Dessert, Lifestyle, Ooyala Video Lead, Basic Kitch, and Cooking

Can you be a feminist and like rough sex?

Mashable - 40 min 16 sec ago

Slapping, choking, spitting — if a woman gets off on a little consensual degradation in the bedroom, does that make her less of a feminist?

Many women who demand equal pay by day and harder spanks by night wake up feeling conflicted (and a little bruised) about their two favorite F-words: feminism and fucking.

SEE ALSO: Consent makes you better at sex

Almost every version of feminism has been hell-bent on equalizing power structures and fighting gender-based oppression. But those feminists who are also hell-bent on bending over in the bedroom — using those very same power structures to get off — may be faced with questions about whether or not their political walk matches their pillow talk. Read more...

More about Analysis, Feminism, Contributor, Lifestyle, and Women

iPhone puzzle games are no match for this robot

Engadget - 58 min 6 sec ago
Puzzle & Dragons is a ridiculously popular mobile game in Japan that tasks players with matching coloured orbs in order to take down enemy monsters. If you've played Pokemon Shuffle before, it's just like that. To help with the trickier stages, Y...

The moment people realized they'd marry their current partner

Mashable - 1 hour 8 min ago

A recent Reddit thread posed the question, "What made you realize you'd marry your current wife/husband?"

All of the answers were incredibly different, showing how special each and every relationship can be

See also: Kim Kardashian releases her super sexual Valentine's Day gift guide

Ranging from the funny, to the romantic, to the weird, we're all just happy that these lovebirds found their perfect match.

Have something to add to this story? Share it in the comments. Read more...

More about Reddit, Love, Valentine S Day, Marriage, and Watercooler

An Advanced Math Education Revolution Is Underway In the U.S.

Slashdot - 1 hour 14 min ago
AthanasiusKircher writes: The Atlantic has an >extended article on the recent surge in advanced math education at the primary and secondary levels in the U.S., arguing that last year's victory for the U.S. in the Math Olympiad was not a random anomaly. Participation in math camps, after-school or weekend math "academies," and math competitions has surged in recent years, with many programs having long wait lists. Inessa Rifkin, co-founder of one of these math academies, argues that the problems with math education begin in the 2nd and 3rd grades: ""The youngest ones, very naturally, their minds see math differently.... It is common that they can ask simple questions and then, in the next minute, a very complicated one. But if the teacher doesn't know enough mathematics, she will answer the simple question and shut down the other, more difficult one." These alternative math programs put a greater focus on problem-solving: "Unlike most math classes, where teachers struggle to impart knowledge to students—who must passively absorb it and then regurgitate it on a test—problem-solving classes demand that the pupils execute the cognitive bench press: investigating, conjecturing, predicting, analyzing, and finally verifying their own mathematical strategy. The point is not to accurately execute algorithms, although there is, of course, a right answer... Truly thinking the problem through—creatively applying what you know about math and puzzling out possible solutions—is more important." The article concludes by noting that programs like No Child Left Behind have focused on minimal standards, rather than enrichment activities for advanced students. The result is a disparity in economic backgrounds for students in pricey math activities; many middle-class Americans investigate summer camps or sports programs for younger kids, but they don't realize how important a math program could be for a curious child. As Daniel Zaharopol, founder of a related non-profit initiative, noted in his searches to recruit low-income students: "Actually doing math should bring them joy."

Read more of this story at Slashdot.

Uber shuts down its app in Paris to support driver protest

Engadget - 1 hour 18 min ago
Uber will suspend its service in Paris today between 11 AM and 3 PM in support of a driver protest against proposed legislation from the French government. So far, the company has distanced itself from the conflict, but said it will shut down its app...

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