Social Media Field Guide

SearchCap: Foursquare Swarms, Facebook Search & Google Maps Explore

Search Engine Land - 15 min 7 sec ago
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Time For Marketers To Attend To The Branding Benefits Of Search Google recently released a study that concluded, “Search Ads Lift Brand...

Please visit Search Engine Land for the full article.

Samsung’s VR Software Leak Shows Initial Apps, Ability To Switch Between Virtual And Real Reality

TechCrunch - 16 min 1 sec ago
 Samsung’s VR efforts are one leaky ship lately, with a report today echoing earlier rumors that the company would be partnering with Oculus VR for its own headset. Now, a leaked pre-release version of the Samsung VR software has made its way into the hands of SamMobile, apparently revealing some of the early functionality the head-mounted display will have, and detailing some of its… Read More

New Apple TV game brings the 'Dance Party' to your living room

Engadget - 18 min 15 sec ago
Apple's set-top hobby has come a long way since its major refresh in 2010, thanks largely to a variety of services bringing different content to the platform. When it comes to gaming, however, the Apple TV isn't exactly a powerhouse, despite being...

Amazon Remains Great For Customers, Not For Shareholders – Stock Drops 6% As Losses Widen

TechCrunch - 22 min 20 sec ago
 Amazon’s Q2 2014 earnings announced today made it more apparent than ever that Amazon remains a great business for its customers, but not so much for its shareholders. The stock, after the earnings were reported, was already down by 6% and falling in after hours trading following Amazon reported net losses that widened to $126 million in the quarter. Amazon has been stretching itself… Read More

Please Join Us For The 9th Annual August Capital Party In Silicon Valley

TechCrunch - 28 min 54 sec ago
 TechCrunch’s annual summer soirée is almost here. As in years past, August Capital will host TechCrunch and hundreds of local investors, founders and developers at its sunny office on Sand Hill Road. All are welcome to the August 1 event, but space is very limited. Read More

2Q EARNINGS: World Cup Ads Score on Facebook

All Facebook - 38 min 3 sec ago

The first part of 2014 FIFA World Cup Brazil took place during the second quarter, and advertising efforts on Facebook during soccer’s main event was a topic of conversation during the company’s second-quarter earnings call Wednesday.

(more…)

New Career Opportunities Daily: The best jobs in media.

A Creative Dad Just Made Water Balloon Fights Way More Efficient

Mashable - 39 min 15 sec ago

Water balloon fights are fun. Filling up water balloons? Not so much.

Inventor Josh Malone, along with his kids, developed a much faster way to replace the time-consuming process of filling water balloons. Malone's device, which can fill 100 balloons in a minute, attaches to the hose directly for one-time use. He calls it "Bunch O Balloons" and launched a Kickstarter campaign for the manufacture-ready project.

See also: 10 Unique Popsicle Recipes for a Chill Summer

Malone told Mashable that his inspiration for the project came from his eight children's love of water balloon fights in the summer. With a family of that size, an easier way to fill and tie water balloons was sorely needed. Malone experimented with different methods, first using mini marshmallows as stoppers, then graduating to small rubber bands. From there, it was a quick jump to using a tube to hold the balloon open as it was filled with water. Read more...

More about Fun, Summer, Kickstarter, Marketing, and Water Balloons

Snapchat-Like App Bolt Leaked on Instagram

Social Times - 43 min 22 sec ago

Some Android users are seeing a banner ad inside Instagram for the company’s new “one tap photo messaging app” Bolt.

A few Android users (including one in India) have uploaded the Bolt ads to Twitter, but thus far Instagram has not responded to requests for comment.

Did anyone else get this weird bolt notification on their Instagram earlier? pic.twitter.com/SBrLH7qTTK

— areli i (@yo_areli) July 24, 2014

It is not clear whether Facebook inadvertently leaked the Bolt app or is testing its new “app install ads” inside Instagram.

Before Facebook launched its ephemeral messaging app Slingshot, the app was accidentally leaked on the App Store. Tapping the “free” button on the Bolt ad brings users to a dead link inside the Google Play store.

Bolt appears to be Facebook’s attempt at competing with Snapchat, yet Bolt’s “one tap” feature might function more like Taptalk, which combines shooting and sending into one tap and makes sending photos faster and simpler than Snapchat.

Plus, Taptalk’s messages can only be sent one-to-one rather than one-to-many, increasing the value of each message.

Facebook seems determined to compete with Snapchat in any case. But many users are already overwhelmed by the growing number of messaging apps and trying to keep up with friends scattered across different services like Facebook messenger, Whatsapp, Skype, Line, WeChat, KakaoTalk, Viber, Kik, etc.

Slingshot has not taken off. Perhaps Bolt via Instagram will.

New Career Opportunities Daily: The best jobs in media.

Here's what our readers are saying about the Surface Pro 3

Engadget - 45 min 15 sec ago
With the Surface Pro 3, Microsoft tried yet again to build a tablet that can replace your laptop, but critics found it fell just shy of that goal. Engadget's own Dana Wollman said that despite being "easier than ever to use as a tablet," the Surface...

Yeti Is Like Tinder For Places

TechCrunch - 46 min 19 sec ago
 Sometimes searching for the perfect bar or a challenging hiking trail can be like searching for a mythological creature. Unless you’ve already found Yeti. Read More

Amazon Drops 5% After Missing In Q2 With In-Line Sales Of $19.34B, Larger Than Expected Per-Share Loss Of $0.27

TechCrunch - 51 min 2 sec ago
 Following the bell today, Amazon reported its second quarter financial performance including a $0.27 per share loss on revenue of $19.34 billion. Analysts had expected Amazon to lose $0.15 on revenue of $19.34 billion. For the quarter, Amazon’s revenue grew 23% when compared to the year-ago quarter. It had operating income of -$17 million, down from its year-ago tally of $79 million.… Read More

Ramp Introduces Video Platform for Marketers

Direct Marketing News - 51 min 27 sec ago
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

A Way to Monitor Your Sleep Without Wearing a Tracker

Mashable - 54 min 1 sec ago

Gadgets that monitor your sleeping habits aren't new, but a new prototype by the startup Hello tracks your snoozing patterns and the environment around you — and you don't have to wear anything while you're in bed.

A small sensor-filled ball called the Sense is picking up huge traction on Kickstarter. In less than 48 hours, it has brought in more than four times its goal of $100,000.

See also: 14 Hot Fitness Gadgets to Make You Sweat

The Sense sits on your nightstand and factors in how you're sleeping with your surroundings, such as noise in the bedroom, light, temperature, humidity and particles in the air that could provoke allergies. It tells you when your room is too bright, too warm and when conditions are just right, glowing green for a few seconds to let you know when you're good to go Read more...

More about Crowdfunding, Internet Of Things, Wearables, Kickstarter, and Tech

Pandora Q2 Tops Expectations Slightly With $218.9M In Revenue, But Its Stock Is Falling

TechCrunch - 1 hour 8 sec ago
 Pandora came in just slightly ahead of analyst estimates in its just-released second quarter earnings report. The streaming music company reported revenue of $218.9 million (up 38 percent on a non-GAAP basis) and non-GAAP earnings per share of 4 cents. Analysts had projected that the company would report revenue of $218.6 million and EPS of 3 cents. Read More

Twitch lets you host another channel's stream while you're on a burrito break

Engadget - 1 hour 11 min ago
When you log off for dinner or put down the controller for some shut-eye, Twitch now lets you keep the game streaming going with its new Host Mode. The function keeps your channel's chat up and running, but embeds a video of the action from another...

Your Smartphone Will Soon Know If You Have Bipolar Disorder

TechCrunch - 1 hour 13 min ago
 In the United States, 1 in 50 people over the age of 25 have some form of bipolar disorder. In fact, the United States has more cases of bipolar I and II per-capita than any other nation in the world. Researchers at the University of Michigan are now testing a new smartphone app for Android, code-named PRIORI, that can help detect if someone is having a bipolar episode. While the app still… Read More

My Neighbor's Using Water in a Drought! Quick, Someone Yell at Him!

Mashable - 1 hour 15 min ago

Faced with one of the state's worst droughts on record, some Californians have taken extreme measures to force their neighbors to use less water: publicly shaming them on social media, using the hashtag #DroughtShaming

The trend does not have the backing of water authorities, however. State officials told Mashable they would much rather residents anonymously report each other to their local water board.

See also: California Drought Causes Largest Water Loss in State History

Last week, the California Water Resources Control Board announced an unprecedented emergency regulation to crack down on excessive outdoor water use: For at least the next 270 days, residents would be subject to $500-per-day fines for washing down driveways and sidewalks, watering lawns and other landscapes, or turning on outdoor fountains (unless the water is recirculated) Read more...

More about Twitter, Us World, Us, and California Drought

Instagram reveals Bolt photo messaging app by mistake — or not

Venture Beat - 1 hour 16 min ago

Above: The "accidental" banner ad introducing Bolt

Image Credit: areli i on TwitterNOTE: GrowthBeat tickets go up $200 this Friday at 5pm Pacific. VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and register by Friday to save!

It could be a classic “oops” moment — or a first step in a viral social campaign for an upcoming release of a Snapchat competitor.

A banner ad reading, “Introducing Bolt – One tap photo messaging” has made an appearance within Instagram for Android. The fact that the “free” link only leads to a dead end in Google Play Store suggests that it wasn’t ready for release.

A screenshot of the banner ad has been posted by various Twitter users, who saw it briefly as they were using the Instagram app on an Android smartphone, only to have it disappear a few minutes later.

Speculation abounds as to whether this was a mistake, a test of an app install ad, or a sneaky marketing ploy.

As TechCrunch’s Sarah Perez points out, mobile app install ads have been a lucrative business for Facebook, and bringing them to Instagram is a logical step.

But then there’s the marketing ploy possibility.

Last month, the social giant launched “ephemeral messaging app” Snapchat-like Slingshot for sending disappearing photos and 15-second videos that you mark up with captions and drawings. But you can’t see a message — a “shot” — until you have sent one back, and you’re sending back a photo/video before you’ve seen theirs.

Interestingly, Slingshot was “accidentally” rolled out prematurely to the App Store in a few countries, then withdrawn and released about a week later.

While an interesting riff on the whole disappearing photo/video messaging idea, Slingshot — Facebook’s second try at an ephemeral messaging app — has generated pushback about the idea that you have to keep generating and sending imagery, before you can see what others have sent.

So, a third try from Facebook at ephemeralnes, with a head fake first, will not be — shall we say — a bolt out of the blue.

Neither Facebook/Instagram nor Snapchat have responded to our request for comments.

Our upcoming GrowthBeat event — August 5-6 in San Francisco — is exploring the data, apps, and science of successful marketing. Get the scoop here, and grab your tickets before they're gone!  

Facebook is the world’s largest social network, with over 1.15 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 w... read more »

Instagram is a free photo sharing application designed for use on Apple iOS devices developed by Kevin Systrom and Mike Krieger. The application, which is compatible with any iPhone or iPod Touch running iOS 3.1.2 or above, allows user... read more »

Snapchat is a photo messaging application developed by four Stanford students. Using the app, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. Users set a time limit for how... read more »








2Q EARNINGS: Buy Button Test Doesn’t Mean Facebook Wants to Be a Seller

All Facebook - 1 hour 18 min ago

Facebook Chief Operating Officer Sheryl Sandberg emphasized while discussing the social network’s recently announced test of a buy button during its second-quarter earnings call Wednesday that the aim is to streamline the transaction process for sellers, and not for Facebook to become a seller.

(more…)

New Career Opportunities Daily: The best jobs in media.

New App or New Ad? Instagram Teases Us With Bolt

Mashable - 1 hour 18 min ago

What exactly does Facebook have up its sleeve?

An ad for a new app called Bolt mysteriously appeared on Instagram on Wednesday. Android users reported seeing a new banner-style app-install ad on on the service, according to TechCrunch, which featured a "one tap photo messaging" app called Bolt.

See also: 11 Creepiest Things You Can Do on Instagram

The ad included what appeared to be an install button similar to the app-install ads from your Facebook News Feed

The button was a dead link, however, and the ads were removed shortly after they appeared, according to The Verge. "We don’t have anything to share right now," an Instagram spokesperson told Mashable. Read more...

More about Facebook, Bolt, Instagram, Social Media, and Apps Software