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There is only one northern white male rhinoceros left on the planet. Its home is 200km north of Nairobi in Kenya, at Ol Pejeta Conservancy.
Joining Sudan, the male, are two female northern white rhinos. Together, they are three of the last five remaining northern white rhinos in the world.
The subspecies are on the verge of extinction, suffering greatly since poaching surged in the 1960s. According to The Guardian, a rhino's horn can sell at prices upward of $75,000 per kilo (2.2 US pounds), leaving them under great threat.
So what is the solution? Unfortunately we lost the only other two males in 2014. In an end-of-the-world-like crisis, the future of the subspecies lies on Sudan. A team of conservationists and scientists are turning to artificial fertilization techniques in a desperate attempt to save the species. Sex cell samples will be collected and stored, while scientists run appropriate tests before they can attempt to use a southern white rhino as a surrogate Read more...More about Photos, Photography, Animals, Conservation, and Africa
Armed assailants have taken a chief prosecutor hostage in his office inside an Istanbul courthouse. The militants are members of a banned leftist group in Turkey
State-run media outlets have identified the prosecutor as Mehmet Selim Kiraz, who investigated the death of Berkin Elvan, a teenager who was hit by a police gas canister fired during nationwide anti-government protests in 2013. The armed militants, who are threatening to kill the prosecutor, are reportedly demanding the arrest of the police officer who shot the teenager.
A video showing an armed militant holding a gun to the prosecutor's head surfaced during the siege. Read more...More about Turkey and Us World
Black-owned businesses need your support
In 2011, it was reported that by 2015, black buying power in the U.S. could reach $1.1 trillion. But that money doesn't always go back to the black community. If that's one of your priorities, giving back to black-owned businesses is a great way support black entrepreneurs.
However, unless you live in Columbus, Montgomery or Atlanta, Georgia (the top three cities for black-owned businesses), it requires a little more effort to find and support these kinds of initiatives
From shopping online to trying out different apps, here are five ways you can support black-owned businesses. Read more...More about Features, Business, Race, Social Good, and Small Business
When Did The Eiffel Tower Open To The Public? Today’s Google Logo Marks 126th Anniversary Of Paris Attraction
Please visit Search Engine Land for the full article.
Dive Deep on SEO, PPC, International Search, Display & Local Search – Check Out the SMX Advanced Workshops
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If you're trying to stabilize nuclear waste, don't use organic kitty litter.
That's the take-away of a 277-page report, just released by the Department of Energy (DOE), on a radioactive leak that occurred at the underground Waste Isolation Pilot Plant (WIPP) east of Carlsbad, New Mexico, on Feb. 14, 2014.
Investigators confirmed that a 55-gallon metal drum of nuclear waste burst open after it was packed with the wrong kind of cat litter, as had been suspected since last year
Kitty litter isn't just used to absorb urine; it's long been used for industrial purposes, too. Traditional cat litter is usually made from inorganic silicates that can stabilize nitrate salts found in nuclear waste, James Conca explained in Forbes last year. Read more...More about Radiation, Nuclear, Organic Products, and Us World
Grand April Fools' Day pranks, as impressive as they are, require careful planning. And though massive, meticulously planned pranks certainly gets a rise out of unlucky prankees, it's the subtle pranks that pack the most surprise
For those without the time or energy to go all-out, there are plenty of quick pranks that require only a few supplies to throw together. Just don't expect to be forgiven before at least mid-April
Have something to add to this story? Share it in the comments. Read more...More about Pics, Lists, April Fools Day, Instagram, and Watercooler
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Image: MASHABLE COMPOSITE, Â© MARC ROMANELLI/BLEND IMAGES/CORBIS
April is National Stress Awareness Month, thus a good reminder to breathe and relax
As humans, we face stressful events and situations every day, from traffic in our morning commute to deadlines we're rushing to meet — and it only seems to be getting worse. The American Institute of Stress reports that 44% of Americans feel more stressed than they did five years ago.Health, Features, Stress, Lifestyle, and Health Fitness
Strategy gives you direction, but tools help you get there quicker, says Ian Cleary, founder, RazorSocial at Social Media Marketing World. Once you have a strategy, then you need tools to help you save time and provide value.
Twenty-six percent of marketers spend 6-10 hours a week on social media. Let’s explore twelve possible problems and the tools that can help solve those problems and make you more productive.
12 problems and the tools to solve them
1. People not seeing your content? Consider using PostPlanner, which was just a Facebook planner up until it recently added Twitter. You can –
- Schedule content
- Decide what type of content to share
- Discover new content
- Allows you to create a queue of content
- Reschedule each post
2. Not sure which posts will rank? Consider InboundWriter, which helps you determine the success of your topics before you put pen to paper. It will tell you what words in your title are important and suggest additional terms.
3. Are you Twitter followers not growing quickly enough? ManageFlitter will help you manage your Twitter account. It can help you make it tidy, find relevant people to follow, do a super advanced search, save the search and then have it gradually follow people over a period of time. Cleary reminds us not to be creepy and follow hundreds of people at a time.
4. Not enough followers on Google+? Consider Circloscope, which will provide a list of people in different communities. Cleary says, despite recent rumors, Google+ is going to be around for a long time.
5. Video is becoming more and more important, and difficult to produce. You can easily create videos with Directr, which also includes tons of storyboards to help you organize your video.
6. Having problems selling on social media? Use Cart from Heyo, an app that automatically responds to a comment within a link to help people buy products on Facebook. It works great for low-cost products. People will buy if it’s a good product and you have a good relationship with your followers says Cleary.
7. Blogging takes too much time. You need to have an organized process. Plan your content ahead of time with Coschedule. It allows you to schedule social media outposts within WordPress. And, don’t just share once, but multiple times so people will see your content. The app will show you your top posts from older content, so you can re-share them over again.
8. and 9. You can’t find great content to share.
ContentGems will dig through the dirt and find great content for you to share. It also –
- Integrates with Buffer
- Expands your interest groups as defined by keywords and other search tools
- Allows you to set criteria for each interest
- Allows for added preferred and trusted sources you want to add
Nuzzle, for Facebook and Twitter, tells you when your friends are sharing a piece of content and emails you with the details of the latest posts.
10. Do you find it difficult to reach your Twitter Audience?
SocialBro will show how your followers online are interacting. Cleary is using it for direct message campaigns to let his followers know about webinars and other opportunities. He encourages setting up really good filters and finding the best people, because no one wants to be a spammer.
12. Not tracking your competitors? Check-out Uprise.io, where you can enter keywords or choose a category to see a list of popular articles in your area. It’s great for researching competitors and find out what’s popular. Once you find an idea from your competitors, you can write a better story on the same subject!
Buzzsumo is very similar and will also let you research your competitors, top subjects and compare your posts to those of your competitors.
Invest the time to find the right tools to help you get to where you need to help you optimize your strategy. And then, promote it correctly.
What tools help you meet your goals? Please share, so we can expand the list.
© Online Marketing Blog - TopRank®, 2015. | 12 Tools to Help You Optimize Your Social Media Marketing Results | http://www.toprankblog.com
Around here, we always have a lot of balls in the air. The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands. And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email (The One Thing), our 4 podcasts, ebooks, books, speaking and beyond.
Yet, our entire team is 11 people, with nine of them half-time. And, we’re totally virtual with team members located coast-to-coast.
How do we keep everything straight and the trains running on time?
Well, the real secret is hiring AMAZING people, letting them do what they do, and making sure you treat them well enough that they want to stay. In our nearly seven years, we have 0% turnover. I’m pretty damn proud of that.
But beyond great people, we use a bunch of technology to replace the meetings and b.s. that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway.
The whole list of the tools we use routinely would be a VERY long post, as we have more than 50 pieces of software in our bag of tricks, but this batch of 9 are our most important contributors in terms of team interaction and efficiency.1. Sococo
This is probably our newest tool and has quickly become indispensable. Sococo provides a virtual office layout that also includes IM, click to talk voice and video calls, status updates and more. It’s like an easier-to-use Skype with an office metaphor.
Here’s how our “office” looks today. (i’m writing this on Saturday, so nobody’s “in” their office) Soon, we’ll be big enough to upgrade to the next tier, and we can do more customization. And yes, our conference rooms are called Casa Yvonneka (the huge house in Mexico where we stage our annual planning retreat), and Thug Life (named after the hilariously brilliant – AND NSWF – Youtube collections)2. Teamwork
Like Basecamp, but better (for us). Teamwork is our baby and our bible. It’s where all projects are set up, tasks and deadline are assigned, and files are stored. Anything we have due, for anybody, it’s in Teamwork.
We particularly like the ability to assign multiple people to a particular task, and to create job templates that can be easily replicated (keynote speeches, for example, or the Social Pros podcast).3. CoSchedule
We love these guys so much, they are a partner and sponsor now. CoSchedule is the editorial calendar we use to manage this blog and the 10 posts per week that appear here. Super easy to use, great way to work with guest contributors, and automated social when new blog posts go live. Garrett Moon and his team there are also incredibly easy to work with, and are always innovating. We’re lucky to have them in our corner.4. Buffer
Not only am I a very proud investor in Buffer, I use it every day. I do all my content curation in Buffer, both on laptop and mobile, and it saves me a TON of time. I read more than 33 blogs routinely, and I just click posts I like, and Buffer sends them out in social throughout the day. It is the easiest-to-use social posting and scheduling tool, and the analytics available just keep getting better. Plus, the company has a remarkable blog of their own, and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide. I love them. Period.5. Sprout Social
For our team, this is the more collaborative side of our social posting and engagement program. I post all of my own content on Sprout Social, our publicity manager Lisa Loeffler also stages a lot of social posts in Sprout, and she also used it to run our nights/weekends program where we retweet/repost very popular posts each night and weekend day. I like Sprout so much that we routinely recommend it to big corporate clients, and they are the exclusive sponsor of my Jay Today video podcast. A remarkable combination of power and ease-of-use.6. Amy from X.ai
Ready to have your mind blown? I was lucky enough to get into the beta group for Amy from X.ai which is an artificial intelligence robot that SCHEDULES MEETINGS FOR YOU! Seriously, this thing is a game-changer. Here’s how it works. You know how when you want to schedule a meeting or a call you have to go round and round with someone playing the options game? How about Wednesday at 2, 3, 6, or 9? etc. Amy fixes all that.
You just cc Amy (the robot) on an email that says something like “Amy will work with you to get this scheduled” and the human-assisted artificial intelligence engine will email back and forth with the person with whom you want to meet; figure out the right time; and put it on your calendar. We’ve been using it for a couple months now, and NOBODY can figure out it’s a robot. It’s that good. It’s scary good.7. Candidio
These guys are video wizards. I just shoot my Jay Today episodes on my iPhone, upload them to Candidio’s web-based platform, and they do the rest. Fast and easy, they add the graphics, clean up the audio, and make the videos better. Fast and easy. They are a sponsor of the Jay Today show, and I proudly recommend them in every episode (108 and counting!)
Force of nature. These guys went from approximately zero customers to nearly two million customers in one year. How? By filling a need and doing it with crazy ease-of-use and a super low cost. Social media is almost entirely visual now, and Canva IS that trend in many ways. Facebook, Twitter, G+, Instagram graphics + a lot more. Everyone is a designer with Canva. We use it to make the 10+ graphics we use every day to promote these blog posts and other stuff at Convince & Convert Media.9. TripIt Pro
This one is exclusively dedicated to the speaking side of our business, but it’s probably the most important one to me personally. Every plane ticket, hotel reservation, rental car, sound check, speech, restaurant reservation and more goes into TripIt, just by forwarding an email to email@example.com. It totally organizes your entire travel life for you.
Plus, the PRO version alerts you to flight changes and other real-time drama, usually before you hear about it from the airline or other company. If you travel even a modest amount and don’t have TripIt Pro (web and mobile) you are making your life way harder than it needs to be.
Goodbye knockout rounds. The coaches finalized their teams for The Voice playoffs, as Christina used her final steal of the season and several artists were sent packing. As with last week, the female contestants continue to impress the coaches, but the men definitely came back swinging this week
Also important to point out — an extremely random, yet hilarious hashtag #VoiceBoop began to trend on Twitter during the episode, as viewers began to literally "boop" their television screens. Confused? Here's the best of them all:Reality Tv, The Voice, Entertainment, Music, and Tv
Every year, the Peeps family welcomes roughly 2 billion marshmallow candies.
The production process has changed plenty in the last 52 years since the brand began making its strange candy. In 1953, it took approximately 27 hours to create a single Peeps candy using a hand-controlled pastry tube.
Fast-forward to present day, and it takes just six minutes to birth one of these candies. Which means that 509 Peeps are hatched every eight seconds and that they will soon takeover the world
Here's a look inside the Just Born factory, where the intimate process takes place Read more...More about Lists, Easter, Candy, Gifs, and Watercooler
LG will likely launch its new flagship smartphone on April 28, according to an invite sent to Mashable Tuesday
Save for one unfinished sentence, "see the Great...," the invite reveals very little. However, the stylized "G" in "great" makes it very likely we'll see the new smartphone from LG's G series — presumably the LG G4
See also: 25 Best Free Android Apps
No official details have been shared about the upcoming flagship so far. It's likely it'll play nice with the two smartwatches launched at this year's MWC in Barcelona, and it might have a curved screen, just like the LG G Flex 2 which premiered in February, but that's pure speculation at this point Read more...More about Smartphone, Lg, Tech, Mobile, and Lg G4