Marketing Metrics

AppNexus Hires Ex-AOL Exec Clarizio

MediaPost | Rich Media Insider - Wed, 11/07/2012 - 4:28pm
Sell-side platform AppNexus has named former top AOL ad executive Lynda Clarizio as EVP, corporate development and operations.
Categories: Marketing Metrics

Online Retail Spend Soars 15%

MediaPost | Around the Net In Online Marketing - Wed, 11/07/2012 - 2:07pm
Boding well for the holiday season, new data shows that online retail shopping remained strong in the third quarter of the year. Year-over-year, online retail spending increased 15% to $41.9 billion in the third quarter, according to new estimates from comScore.
Categories: Marketing Metrics

Online Retail Spend Soars 15%

MediaPost | Rich Media Insider - Wed, 11/07/2012 - 2:07pm
Boding well for the holiday season, new data shows that online retail shopping remained strong in the third quarter of the year. Year-over-year, online retail spending increased 15% to $41.9 billion in the third quarter, according to new estimates from comScore.
Categories: Marketing Metrics

Mobile Is Key To Cross-Media Marketing Strategy

MediaPost | Around the Net In Online Marketing - Wed, 11/07/2012 - 1:42pm
Forrester Research has released a method for benchmarking a company's "mobile maturity," as campaign budgets continue to rise. The guidelines are intended to help marketers understand different growth stages. Advertisers will spend $77 billion on interactive marketing by 2016.
Categories: Marketing Metrics

Mobile Is Key To Cross-Media Marketing Strategy

MediaPost | Rich Media Insider - Wed, 11/07/2012 - 1:42pm
Forrester Research has released a method for benchmarking a company's "mobile maturity," as campaign budgets continue to rise. The guidelines are intended to help marketers understand different growth stages. Advertisers will spend $77 billion on interactive marketing by 2016.
Categories: Marketing Metrics
Wed, December 31, 1969