Marketing Metrics

New data from mobile ad exchange Mobile today shows that iOS advertising still gets top dollar, but that Android saw gains in pricing in the third quarter. From July to September, eCPMs for impressions on Android phones rose 26%

The amount of time Americans spend watching "TV" via a traditional television set continues to decline, according to the latest edition of Nielsen's quarterly Cross Platform Report. While television remains the overwhelming means most people use to watch "television," usage of the medium declined 1.7% over the past year, according to the second-quarter 2012 report. While still minuscule in total time spent watching TV, mobile phones were the fastest-growing means of watching television over the past year. All other sources were either flat (the Internet) or declined (DVD/Blu-Ray, video game platforms) in terms of TV usage.

Swrve, which makes a mobile app optimization platform, has raised $6.25 million in new financing from Atlantic Bridge Partners and Intel Capital. The San Francisco-based company said it will use the funding to ramp up sales and marketing.

Swrve, which makes a mobile app optimization platform, has raised $6.25 million in new financing from Atlantic Bridge Partners and Intel Capital. The San Francisco-based company said it will use the funding to ramp up sales and marketing.

Selectable Media tapped Tom Morrissy as chief revenue officer. Selectable Media also added Sean Finnegan, chief strategy officer at Akoo International, as an adviser.

Selectable Media tapped Tom Morrissy as chief revenue officer. Selectable Media also added Sean Finnegan, chief strategy officer at Akoo International, as an adviser.

Oracle is working to build a social marketing initiative by showing marketers how to integrate social data into corporate business processes. Meg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company.

Oracle is working to build a social marketing initiative by showing marketers how to integrate social data into corporate business processes. Meg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company.

Starcom MediaVest Group has formed a partnership with ad customization platform Flite to power advertising that lets clients create and update ad content on the fly.

Starcom MediaVest Group has formed a partnership with ad customization platform Flite to power advertising that lets clients create and update ad content on the fly.

A Buffalo Bills fan is suing the football team for allegedly violating a consumer protection law by sending him "excessive" text messages.

A Buffalo Bills fan is suing the football team for allegedly violating a consumer protection law by sending him "excessive" text messages.

Thanks to an audacious branded content strategy, Red Bull had the best social video strategy of 2012, according to AOL-owned video network gorival, which ranked top performers based on volume, total views and engagement for content uploaded to YouTube, Vimeo and Facebook.

Thanks to an audacious branded content strategy, Red Bull had the best social video strategy of 2012, according to AOL-owned video network gorival, which ranked top performers based on volume, total views and engagement for content uploaded to YouTube, Vimeo and Facebook.

Data from Affiliate Window indicates that mobile activity picked up in October with the approach of the holiday shopping season. The share of traffic coming from mobile across its network of 75,000 affiliate sites-increased to 13.2% in October from 12.8% in September.

Data from Affiliate Window indicates that mobile activity picked up in October with the approach of the holiday shopping season. The share of traffic coming from mobile across its network of 75,000 affiliate sites-increased to 13.2% in October from 12.8% in September.

Data from Affiliate Window indicates mobile activity picked up in October with the approach of the holiday shopping season. The share of traffic coming from mobile across its network of 75,000 affiliate sites-increased to 13.2% in October from 12.8% in September.

Data from Affiliate Window indicates mobile activity picked up in October with the approach of the holiday shopping season. The share of traffic coming from mobile across its network of 75,000 affiliate sites-increased to 13.2% in October from 12.8% in September.

Following an earlier downward revision of his outlook for the major agency holding companies due, in part, to the effects of Hurricane Sandy, an influential Wall Street analyst this morning said the "superstorm" has also impacted the performance of some big, free-standing digital agencies, including SapientNitro and LBi.

Following an earlier downward revision of his outlook for the major agency holding companies due, in part, to the effects of Hurricane Sandy, an influential Wall Street analyst this morning said the "superstorm" has also impacted the performance of some big, free-standing digital agencies, including SapientNitro and LBi.