Marketing Metrics

Growing faster than some experts expected, Google's display advertising business is on pace to surpass Facebook's by next year, according to eMarketer. In 2013, eMarketer anticipates that Google's U.S. display revenues will grow 45.3% to $3.68 billion, while Facebook's will grow 27.6% to $3.29 billion.

Growing faster than some experts expected, Google's display advertising business is on pace to surpass Facebook's by next year, according to eMarketer. In 2013, eMarketer anticipates that Google's U.S. display revenues will grow 45.3% to $3.68 billion, while Facebook's will grow 27.6% to $3.29 billion.

Myriad Group AG, which powers rich mobile social and Web experiences on any connected device, has launched Myriad Intelligence Hub, a consumer insight analytics engine to serve mobile.

Myriad Group AG, which powers rich mobile social and Web experiences on any connected device, has launched Myriad Intelligence Hub, a consumer insight analytics engine to serve mobile.

idomoo Ltd. thas debuted idomoo VaaS that combines video with relevant, individualized data.

idomoo Ltd. thas debuted idomoo VaaS that combines video with relevant, individualized data.

Android-based operating system glasses with a 3G or 4G data connection might be on the list of must-haves for techies by some time midyear. Reports put Google behind the project, but it's unclear whether Motorola Mobility patents contribute to the hardware device or the exploratory focus. Will these devices give online advertising another screen or expand the ability to collect data?

Android-based operating system glasses with a 3G or 4G data connection might be on the list of must-haves for techies by some time midyear. Reports put Google behind the project, but it's unclear whether Motorola Mobility patents contribute to the hardware device or the exploratory focus. Will these devices give online advertising another screen or expand the ability to collect data?

As media and communication vehicles proliferate and old measurement constructs are rendered increasingly inadequate, we must diversify how and with which techniques we gather and interpret consumer insights. Many readers will say that the opening sentence is simply a regurgitation of ideas that have "separated the men from the boys" for years. Others may wonder if this column will be a call to dismantle quantitative measurement as we know it. Frankly, it is neither. It is an announcement about a unique partnership between IAB and Ipsos OTX to learn together about how consumers in the digital age talk to each other,

For social media advertising to become truly integrated and a powerful part of marketers' successes, it's time to move beyond limited "social campaigns" and begin integrating social data.

For social media advertising to become truly integrated and a powerful part of marketers' successes, it's time to move beyond limited "social campaigns" and begin integrating social data.

Alumni from Google, Cisco and Facebook will officially launch a digital search marketing company and suite of platforms Wednesday supported by cloud computing. BloomReach's goal is to improve user experience and drive people back to branded Web sites.

Alumni from Google, Cisco and Facebook will officially launch a digital search marketing company and suite of platforms Wednesday supported by cloud computing. BloomReach's goal is to improve user experience and drive people back to branded Web sites.

Aegis Group continues to beef up its digital agency portfolio, announcing an agreement this morning to acquire Roundarch for $125 million-plus. Aegis did not describe the terms of the deal, but said that price as an "initial consideration" and that based on future profit-based incentives, the total value could rise to as much as $360 million.

Aegis Group continues to beef up its digital agency portfolio, announcing an agreement this morning to acquire Roundarch for $125 million-plus. Aegis did not describe the terms of the deal, but said that price as an "initial consideration" and that based on future profit-based incentives, the total value could rise to as much as $360 million.

Pereira & O'Dell has been retained by Henkel Consumer Goods, North America, as its agency of record for laundry and home care brands including Purex, Renuzit and Soft Scrub.

Pereira & O'Dell has been retained by Henkel Consumer Goods, North America, as its agency of record for laundry and home care brands including Purex, Renuzit and Soft Scrub.

In a bizarre string of events that began with a Manhattan car accident and ended with one of its victims pitching a conference full of online metrics industry leaders, a new trade organization was born to focus on the so-called "analytics economy." The organization, ARO (sounds like arrow) stands for the Analytics Research Organization, and is intended to fill a void not being covered by existing ad industry research organizations.

In a bizarre string of events that began with a Manhattan car accident and ended with one of its victims pitching a conference full of online metrics industry leaders, a new trade organization was born to focus on the so-called "analytics economy." The organization, ARO (sounds like arrow) stands for the Analytics Research Organization, and is intended to fill a void not being covered by existing ad industry research organizations.

R/GA has been named global digital agency of record for Unilever's Rexona deodorant brand portfolio, which includes Degree, Rexona and Sure. R/GA was also named a roster agency for other Unilever consumer brands including Impulse.